sound visualizer
beck'sgauloisesgruppe für gestaltungcooperationpresscontactimprintHip clubs and concert halls have always been to great interest of the trend-oriented brand’s presence. The target: The brand is to become part of the event and constituent of club culture. The challenge: The credible and apt-for-trends integration of the brand.
Sound Visualizer
The idea for the Sound Visualizer springs directly from innovative clubs. It is not recently that »VJs« in hip clubs use more than conventional light effects, lasers and stroboscopes for thrilling the audience. These nocturnal animaters by now work with video clips, graphic animations and special effects.
For the first time, the DJs can use a tool that converts their sounds directly into graphically animated forms and film sequences. It is managed from the DJ’s mixer.
A special realm of graphics and images was designed for the respective brands, which succeeds in surprising a spoilt and demanding audience and integrating the brand credibly.
The brand itself serves as a source for inspiration for colours, forms and film sequences of the Visualizer.
